Bangladesh is now holds highest Facebook CPC in the world

Thats right! Cost Per Click (CPC) for putting an advertisement on Facebook related to Bangladesh is now highest in the world. This is something I noticed about a month ago when I was running an Ad campaign on Facebook targeting Bangladesh ethnic groups living in USA.  Cost per click at that time was really high compared to other Keywords related to other countries. I just noticed an article that confirms this. 

Fist let me try to explain whats CPC is for those who do know how Internet advertisement works. 

“Pay per click (PPC) (also called Cost per click, CPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked. ” Source: Wikipedia

What does this mean?  This means when you run an Ad campaign on Facebook or Google, you define Keywords which is used to determine whom to show the Advertisement. Example, you gave a keyword "Bangladesh". Now anyone searching anything related to Bangladesh will be presented with the Advertisement. You could also provide demography etc. So anyone browsing from Bangladesh will be presented with the Ad. Facebook allows you to set, Country, Network groups, Language and Keywords. This means, you can say, Those who lives in USA, participating Bangladesh Group/Network, speaks Bangla Language and interested in searching anything related to Bangladesh should be shown your Advertisement. Thats how you target your audience. Facebook or Google could charge you in two mechanism.

1. Cost Per 1000 Impression: You are charged a fixed amount for showing your Advert per 1000 times.

2. Cost Per Click: You pay only when someone click on your advert.

Now how does to Facebook or Google set the cost? Well, you have to understand that there might be other Advertisers that want to put Advert with the same criteria. Then who gets higher priority in Search ranking or who's Advert is given more priority to be shown first. Simple Answer: who ever pays more. 

Currently the on going cost to have an Advert on Facebook based on Bangladesh is $1.12. Whereas this is $0.77 for USA. The Cost Per Thousand Impression for Bangladesh is also the highest which is $0.48 !

Now why this might be happening? This could be due to fact that too many people are trying to put Advert on Facebook targeting Bangladesh. So the competition is too high hence the cost is higher. I am sure you noticed all those Bangladesh related Advertisement on Facebook these days. Having you been clicking on them? 

Its quite interesting: Cost living is soaring in Bangladesh everyday. Now cost of Facebook advert has surpluses the word ranking! Bravo!

Source: Check daily Online Advertisement Ranking on Facebook on socialbakers.com, Orignal posting on thenextweb.com